Production workflow
Sora2 and Sora3 AI video workflow
Plan a repeatable Sora2 AI video workflow for prompts, reference images, aspect ratios, duration tests, and Sora3 migration.
Last updated: 2026-06-16
Start with a shot brief
Write one paragraph that defines the goal of the clip, the audience, the subject, and the intended channel. This prevents prompt edits from drifting away from the campaign goal.
Test the smallest useful clip
Use a 4-second clip to validate subject, motion, and camera direction. Move to longer durations only after the short test captures the right visual language.
Review outputs with consistent criteria
Judge each render against prompt adherence, motion stability, product accuracy, visual quality, and channel fit. Keep the best prompt variant as the next baseline.
- Prompt adherence: did the main instruction appear?
- Motion stability: did the subject remain coherent?
- Channel fit: does the aspect ratio match the destination?
Related Sora guides
FAQ
How should teams organize Sora prompt tests?
Use one baseline prompt per creative direction and change one variable at a time. Track duration, aspect ratio, reference image, and result quality for each test.
When should I use a 12-second generation?
Use 12 seconds when the clip needs a clear transition or story beat. For simple product reveals or motion tests, 4 or 8 seconds is usually more efficient.